A Brief History of Olympus, From the Six to OM Digital
Throughout the history of photography, few names have endured for as long and few have left as significant of an impact on the medium as Olympus.
Throughout the history of photography, few names have endured for as long and few have left as significant of an impact on the medium as Olympus.
OM System has announced the TG-7, its newest addition to the rugged OM System Tough series of compact digital cameras that is the successor to the TG-6 that was discontinued last month.
The last time PetaPixel spoke with talented macro photographer David Joseph, he was using his smartphone to incredible effect. Joseph has now upgraded to a dedicated camera system and pointed his new macro lens at spiders, an oft-misunderstood and rarely appreciated arthropod that plays a vital role in ecosystems across every continent, save for Antarctica.
Whether it be for sentimental reasons, because it's so practical, or because it has become a valuable collector's item, most photographers have at least one piece of gear they'll never get rid of.
Toshiba has accepted a buyout offer from Japan Industrial Partners (JIP) and will be going private. The $14 billion transaction will keep the company under Japanese control as it attempts to turn its financial situation around.
The Olympus, now OM System, Tough TG-6 is no longer being actively produced and is no longer avaiable from OM System in Japan.
OM System has created a housing for the Tough TG-6 camera that can be autoclaved, making it ideal for use in the medical field.
It's time for a State of the Union, Camera Edition. In recent years, we have seen some dramatically positive changes from all the major camera manufacturers, but nobody is perfect. Let's talk about each one's weak points.
It is practically Christmas in July with all the fantastic ongoing deals on photography gear. Photographers can save big bucks on equipment from Sony, Tamron, and Panasonic, plus there are savings available on other necessities like computers, software, and accessories.
OM System has been granted a patent for an astronomy tracking function that combines a camera's in-body image stabilization (IBIS) system alongside optical image stabilization (OIS).
There are plenty of lenses with eye-watering prices, including a Leica APO-Telyt-R 1600mm f/5.6 lens that was custom-built for a Qatari prince for $2 million, but what about lenses that any photographer can buy or rent today?
Cameras all have a pretty solid set of features and design elements that appeal to a wide range of users. But, for the most part, pretty much all of them lack a set of features that would make them all a lot more powerful and enjoyable to use.
Micro Four Thirds (MFT) is perhaps the most derided of all camera formats in modern digital photography. It is constantly overlooked, scoffed at, and is the subject of disdain. It really shouldn't be, and you all are way too hard on it.
OM Digital Solutions is flexing the imaging prowess of Micro Four Thirds (MFT) with the new M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO lens, which showcases just how good photos taken with this relatively small sensor can be.
The battery is the least thought-about accessory a photographer or videographer depends upon to get a job done. These small hunks of chemicals allow electricity to flow through our gear, allowing our creativity to flow.
These holidays, capture the season with OM SYSTEM and save on a huge range of cameras and lenses!
OM Digital Solutions will gradually change the branding of its products, including lenses, binoculars, cameras, and accessories, away from Olympus and to OM System.
Olympus Corporation's chief executive Yasuo Takeuchi has revealed that the company chose to sell off its camera business to Japan Industrial Partners two years ago in a bid to get any value for it before it became obsolete.
I've been using the Panasonic GH6 for a few months so we could provide a long-term review for what was once a hotly-anticipated successor to the very popular GH5.
OM SYSTEM Ambassador and wildlife photographer Buddy Eleazer has traveled the world in search of unique moments that tell the stories of the world’s most fascinating animals.
OM Digital Solutions has announced that it is developing the M.Zuiko Digital ED 90mm f/3.5 Macro IS Pro (35mm Equivalent: 180mm), which will be the first high-performance telemacro lens in the M.Zuiko Pro series.
Venus Optics has introduced yet another unique lens to the market: the Laowa Argus 25mm f/0.95 APO for Micro Four Thirds. As a long-time user of the Micro Four Thirds system, I jumped at the opportunity to test drive this lens after I heard “0.95” and “APO” in the same sentence.
I’ve been an Olympus and Micro Four Thirds user since I purchased a used E-M5 in 2016. I love Olympus, and like many others was sad to hear the news when the company’s photo division came to an end. There was a lot of speculation and anxiety over what JIP would do with the business, but the rebranding to OM Digital encouraged confidence. Since then, I have eagerly awaited the new company’s first camera. And now we have it: the OM System OM-1.
OM Digital Solutions has announced the OM System OM-1 camera, the last that will feature the Olympus logo. The camera features a new 20-megapixel backside-illuminated stacked sensor, 120 frames per second shooting, improved autofocus, a top-tier durable build, and strong video capabilities.
OM Digital has announced two IP53 water and dust resistant lenses to accompany the same level of protection found in the new OM-1 camera: the M.Zuiko ED 12-40mm f/2.8 Pro II and 40-150mm f/4 Pro.
Both Panasonic and OM Digital (formerly Olympus), the champions of Micro Four Thirds, are both planning to release new cameras this month and have set up countdown clocks on their respective websites.
OM Digital has launched its first product since shedding the Olympus name: the M.Zuiko Digital ED 20mm f/1.4 Pro lens. Designed for the Micro Four Thirds (M43) system, OM Digital promises it delivers beautiful bokeh, resolution, and performance.
OM Digital, the company that was spun off from Olympus early this year by Japan Industrial Partners (JIP), is making its next major step: rebranding the cameras it will produce as OM System and leaving the Olympus name behind.