fujifilm

Over two years after appearing in a Fujifilm GFX System lens roadmap, the Fujinon GF 55mm f/1.7 R WR lens is finally coming.

Fujifilm has unveiled an updated lens development roadmap for the GFX System with two exciting additions alongside the new GF 55mm f/1.7 R WR, GF 30mm f/5.6 T/S, and GF 110mm f/5.6 T/S Macro lenses for GFX cameras. Fujifilm also announced its new flagship camera, the GFX100 II today.

The GFX System's highly anticipated pair of tilt-shift lenses are due to arrive in stores this autumn.

We don’t often extensively cover video gear here at PetaPixel, but we thought it might be helpful to cover some of the best hybrid cameras out there -- those cameras geared toward both photographers and videographers.

Fujifilm is investing 4.5 billion yen (about $30 million) into its Ashigara Site at the Kanagawa Factory in Japan in order to boost its Instax film production capacity by 20%.

Canon's grip on camera sales dominance continues as a new report shows Canon has nearly half of the camera market share all to itself and nearly double the share Sony commands.

The compact camera, also known colloquially as the point-and-shoot camera, has been a staple of the photography world for over a century. Perhaps the first mass-market compact camera was introduced in 1900 by Eastman Kodak, costing a mere one dollar (about $36 today).

The Viltrox 27mm f/1.2 Pro Autofocus lens for Fujifilm X-mount is now available. Touted as a "masterpiece of optical engineering," it is also remarkably affordable at $545.

One of the reasons Fujifilm digital cameras are so popular among photographers is because the company offers simulations that mimic the look of classic analog films. Now, the company is giving you a way to show off your favorites: embroidered patches.

While attending the CP+ 2023 show in Yokohama earlier this year, I met with representatives of Fujifilm and had a chance to ask them about the reasons behind some camera features, the details of a recent firmware update, specifics about some of their future plans, and some more philosophical questions about 8K video and whether there’s still a place for “entry-level” models in the industry these days.

Ulanzi has announced a camera cooling fan that operates with its own internal battery and suctions to the back of Sony, Canon, and Fujifilm camera bodies to help keep them cool during video recording or live streaming.

Yongnuo has announced a new and affordable YN50mm f/1.8X DSM Pro lens for Fujifilm X-mount. In addition to supporting autofocus, the lens integrates a small OLED display, similar to what Viltrox used on its recent 16mm f/1.8 lens.

Over the past few days, Elon Musk's Twitter rebranded as X, killing off the iconic blue bird logo in the process. The new logo for the brand isn't particularly unique, which has led to some incorrect assumptions about its origin.

Photomator and Pixelmator Pro have been updated to support Fujifilm's compressed RAW format, which is a format that Apple's macOS doesn't natively recognize.

It is practically Christmas in July with all the fantastic ongoing deals on photography gear. Photographers can save big bucks on equipment from Sony, Tamron, and Panasonic, plus there are savings available on other necessities like computers, software, and accessories.

Instax is no doubt a popular product line for Fujifilm, but the company has recently revealed that it is even more valuable than some might realize: it is one of the most important for its entire imaging division and accounts for a majority of sales.

Flickr is a popular resource for photos captured by people worldwide. While platforms like Instagram may have usurped Flickr as a social media hub, Flickr remains a go-to destination for enthusiasts and professional photographers to share their work.

Broadening its range of instant cameras, Fujifilm announced the Instax Square SQ40 camera. Taking style notes from the Mini 40, the SQ40 shoots to larger square instant film.

What is perfect? I don’t think there is a camera in existence that is perfect for everyone. But there are certainly cameras that, over the years, have demonstrated outstanding industrial and user interface design.

While the new Fujifilm X-S20 camera and XF 8mm f/3.5 R WR lens are exciting for a wide range of Fujifilm X photographers, the company's new XApp smartphone app appeals to nearly every Fujifilm photographer thanks to its expansive compatibility list and impressive suite of features.

In addition to the new X-S20 mirrorless camera, Fujifilm has expanded its X Series lens lineup with the new XF 8mm f/3.5 R WR ultra-wide angle prime lens.